For almost 20 years, Niely Hoetsch has been at the forefront of couture headwear, blending classical millinery with her own innovations. Her signature pieces, such as Goldreifen, feather flowers, and lace headpieces, are celebrated for their exclusivity and artistic flair. Beyond couture headpieces, Niely's designs grace editorials, theatre, and ballet productions, reflecting a passion for artistic collaboration.
In a world of fast-made accessories, we choose permanence.
At Niely Hoetsch, every headpiece is sculpted by hand — not for trends, but for legacy. Created in our ateliers in Vienna and São Paulo, our pieces unite artisanal heritage with bold, modern design. Meant to be worn, kept, and remembered.
Couture Headpieces Handmade in Vienna
Brazilian-born and Vienna-based, Niely Hoetsch is known for her sculptural headpieces and minimalistic elegance. Raised in her grandmother’s atelier — a world of silk, crystals, and floral artistry — she mastered traditional millinery techniques from an early age. After a career in International Relations and Marketing, she returned to her creative roots, bringing the family atelier from Brazil to Europe in 2007. Her creations today blend refined simplicity with bold couture craftsmanship — made for women who seek beauty with soul, and style with intention.
